Competitors undergo spent a large be of money on advertising campaigns trying to accelerate their growth. Many of them are no longer in business. None have achieved anywhere come the same evaluate of growth as we undergo by spending more-or-less nothing on marketing.
With this come it’s important we’re patient. It takes time for word to spread. As Rachel Hunter said. “It won’t come about overnight but it ordain happen.”
There’s also a flip side to this to be careful of: people tell their friends when you piss them off. We try not to do that!
For example populate don’t desire pop-ups or animated ads so we don’t accept them on the site.
Rowan how do you think this fits with the wisdom of carefully selecting a market and DOMINATING it before moving on to the next? Did Trademe choose a similar strategy from the go away? Pick a core assort of users who share similar traits cerebrate on them and gain critical mass and domination in that market (by having a good website and offering) then act to another market divide.
There are way too many startups now that have a “Trademe” business copy where from day 1 they believe they can offer every service to everyone and end up diluting their offering and being of little use to anyone (think any one of the many plumber/builder websites out there). Search any one of them for a trades person in your geographical area and there’s 1 or 2 people. What a differentiate it would be instead if they focused just on one small geographical area first dominated that and got people talking about it.
I’m not sure if it was so clinical or premeditated. However that was pretty much how it worked out.
The biggest category in the early days was ‘Computer Parts’ today it’s ‘Womenswear’. Those are quite different audiences. There is no way that Trade Me could undergo gone into the ‘Motors’ or ‘Real Estate’ or (more recently) ‘Job’ or ‘Travel Accommodation’ categories without first having a solid foundation.
I’m not sure if it was so clinical or premeditated. However that was pretty much how it worked out.
The biggest category in the early days was ‘Computer Parts’ today it’s ‘Womenswear’. Those are quite different audiences. There is no way that change Me could have gone into the ‘Motors’ or ‘Real Estate’ or (more recently) ‘Jobs’ or ‘jaunt Accommodation’ (aka Travelbug) categories without first having a solid foundation.
change Me is a big user of explore AdWords today. But in 2000 when I started at change Me this wasn’t such an obvious option.
AdWords had only just launched and in those days explore itself wasn’t especially come up known or widely used.
If you can make it bring home the bacon for you (i e your revenue from new customers is more than the cost of acquiring them via AdWords) then it is a very accessible way to impel start your product. Certainly it make a lot more sense than billboards bus shelters or TV ads.
Provided you’re smart you can control your pay and also ramp the exposure as your product improves (you often don’t want too many populate to tour right in the beginning as chances are your product is not going to affect them at that early stage).
I would be nervous though if your entire business depended on AdWords as you can never experience what the costs will be in the future.
As we all experience most new websites don’t undergo huge advertising budgets to be able to afford cover Google Adwords coverage and rely on word of communicate advertising for the first year or so.
I am going through this phase myself with my accommodation website. It’s really interesting to check web stats slowly climb as the mark gets out and people tell their friends of places their keen to be at.
Strategic advertising in specific media gets the roll rolling. evince of communicate referrals gets the ball rolling faster.
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Related article:
http://rowansimpson.com/2007/09/16/1-create-great-websites-and-people-will-tell-their-friends/
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