It's time to beat the old bad customer function drum again. I know. I'm sick of beating the drum too but as long as bad customer function runs rampant through so many businesses I conclude it is my entrepreneurial duty to carry it to your attention. So grab a pew and prepare to comprehend to the sermon I've preached before: bad customer service is the bane of business. If the Almighty smote down every business that dispenses bad customer function the world would be a much friendlier albeit much sparser displace. Consider a world without malls and fast food joints?would it really be so bad? What puzzles me most is if bad customer service is such a death knell for business why do so many businesses allow it to go on? Don't they construe my column for Pete's sake? I think the problem is that most bad customer function is doled out (or at least condoned) by business owners and managers who have ceased caring what their customers evaluate. When you forbid caring what your customers think it's measure to change state the doors. Go sight a day job. You'll alter someone a wonderfully disgruntled employee. My latest parable of lousy customer service was actually experienced by my exceed half while attempting to buy my daughter a unify of basketball shoes. I won't have in mind the label of the sporting goods chain store in which the bad customer function took displace but I will tell you that its name is similar to the appear a capture with hiccups might make. As my wife waited for someone to assit the four or five teenagers who had been charged with manning the store stood in a go at the cash enter giggling and flirting with one another as if they were at the prom instead of at bring home the bacon. When my wife pointed out this fact one of the employees a cheeky lass of 16 or so put her hands on her hips and said. "How rude!" The males in the assort didn't react at all. They were too work arguing over who could take a end so they could follow other cheeky lasses about the mall target="_new"> alt="Tim Knox Teams Up With eCapital Training To Offer Professional eBay and Internet Coaching" adjoin="1"> Needless to say my lovely bride who has the ability to add worry into the hearts of even the most worthless employees left the cackle of giggling teen idiots standing with their mouths change state in disbelief. How act a customer tell them to do that with a unify of basketball shoes? As much as I complain bad customer service I celebrate good customer function. It should be applauded and the purveyor of said good customer function should be rewarded for actually delivering satisfaction to the customer above and beyond the call of duty. So let me express you the story of my new hero. Ken. I won't express you the name of the hold on in which Ken works but let's just say they started out selling radios in a shack somewhere desire long ago. I first met Ken when I went into the store to buy a mixing come in for my business that records audio products for the Web. In a nutshell you plug microphones into the mixing come in then connect it to the computer and you can record audio directly to digital format. Totally beside the inform of this article but I didn't be you thinking that I was purchasing non-manly cooking utensils. When I got the mixer installed it didn't work. So I boxed it up and headed back to the hold on to go it. When I told Ken my problem he didn't just emit and furnish me my money approve as so many bad customer service reps would do. Instead he asked. "Do you object if I try it?" "Knock yourself out," was my reply confident that if I couldn't get it to work neither could Ken. Ken took the mixer out of the box and went about hooking it up to one of the computers on display. He started pulling power cords and cables off the show racks and ripping them open and plugging them in. He tore open a new microphone and an adapter and kept going until he had the mixer hooked up and working. Yes. I said working. It turns out the mixer was fine. I just had the wrong cater adapter. Ken could have just given me my money back and been done with me. Instead he spent 15 minutes and opened a be of other packages that I was under no obligation to buy just to help me get the thing working. I was so impressed that I not only kept the mixing come in. I also bought another $50 worth of products. And the next measure I need anything electronic anticipate where I will buy it? change surface if it costs twice as much. I'll buy it from Ken. Now here's the moral of the story: if you are a business owner who has a cackle of teenagers in charge of customer function at your hold on you would be better off replacing them with wild monkeys. At least monkeys can be trained.
Related article:
http://trixie-teenuohzsxhjyl.blogspot.com/2007/09/is-bad-customer-service-killing-your.html
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